PHUKET: We have now covered how to prepare the marketing and sales process. The next part, crucial to any success, is getting the message out to the target market.
It does not matter how good your product, customer service or social media presence is if nobody knows you exist.
There are so many choices with social media these days that it can be quite a daunting step, but the easiest way is to just start.
The internet and social media are enemies to a perfectionist, so you are far better getting on with it and improving as you go, than trying to have the perfect solution.
When looking to promote your business, different social media platforms have different benefits, as we have covered in the past, but you can never go wrong with having a website (a Facebook business page and blog in particular) and marketing them using Facebook. You can always add more as you go, but this is the perfect starting point while keeping it simple.
These are the low hanging fruit, they cover a huge and easily targeted audience and can be used for almost any product or niche there is.
Facebook has a huge advantage because it is very easy to put together a marketing campaign, aim it at your target market and then test it out with a small market budget of $20 or so.
Facebook advertising will also provide you with instant feedback as to whether you are on the right track or not, and you will have not wasted much time or money if you miss the mark. If you’ve got it right, then it is very easy to just turn up the marketing volume and maximize your results.
Imagine the scenario where every $1 you spent on marketing could make you $2 in sales or profit. How much would you spend on marketing? Everything you could right? And that is what Facebook Ads can offer us.
Now before you go mortgaging your house, it is not as easy as it sounds. If you follow the basics of creating a strong sales funnel and then testing it out with a small marketing budget which works, increase and monitor your budget.
Unfortunately not everyone has a marketing budget, so the great benefit of social media is that you can also start with free methods which normally require a time investment instead, but at least you are in the game and can build from there.
There are many platforms to choose from but main stream methods I would recommend include:
Facebook; Twitter; YouTube; LinkedIn; Pinterest; Instagram; Google +; Blogging (Blogger.com); and Line.
To get started you can always just Google for more information or open an account. Many provide help and tutorials to get started.
Next week we will look at ways to automate our efforts to increase our results and save us valuable time.
Remember, if you have any questions please contact me, and I can select some each week and post them on the Gazette
’s Question & Answer section for everyone to see.Simon Wetherell is a social media expert, lawyer, best selling author & international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of social media. For more information go to http://PhuketOnlineMarketing.com or call him on 095 085 3355. Follow him on social media - Twitter @SimonWetherell or @PhuketMarketing Facebook: SAWetherell or PhuketOnlineMarketing LinkedIn th.linkedin.com/in/simonwetherell/en
This article first appeared in the July 4-10 issue of the hard-copy
Phuket Gazette newspaper.
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